Last month, teen blogger Vicky wrote a blog post that really resonated with me and has gotten a lot of attention in the online young adult community. The commercial impulse to appeal to adult readers has certainly pushed YA into a darker and more sophisticated place. At that time, the genre was much more focused on the younger end.
People refer to it as young adults market, segment, or genre. Whatever you call it, there is something definitely going on with it. This growth in sales for YA far exceeds the percentage of growth in the adult e-book sales, indicating a dramatic overall increase.
Could part of this growth be attributed to adults buying the books not for their children but for themselves? Publishers Puffin hope that the books will be bought and read by the adults who first read Matilda 30 years ago. If adulthood is defined by parenthood, spousal relationships, professional careers, then the age at which we become adults is rising.
For the adult market, a third option pops up, especially for genre books: the mass market paperback. These mass market titles span all genres, offering an even less-pricey means of buying the book. Yet, except for a few notable exceptions—again, let me bring up Cassandra Clare here, and specifically her City of Bones series—there is little to nothing in the way of mass market paperback books for YA. If we want them to be the consumers, then the price point needs to fit into their exceptionally-squeezed budgets.
A major slump in sales of young adult YA fiction in the UK has been greeted with alarm by authors, who are leaving the category in droves because of poor returns, and by experts who have warned that failing to make books easily available to young people could severely affect literacy levels. Many people are getting very low offers, and next to no promotion. It means British kids are less engaged with their own country and experiences.
Watching trends in young adult books is one of my favorite things to do. I keep a faithful eye on bestseller lists and industry publications to follow popular trends in YA books throughout the year. YA book trends have changed so much since I started blogging back in
In other words, follow your passion. Readers love great content, wonderful stories, and intriguing information — what better person to give them what they want than you? Romance One evergreen genre that performs at the top of the list each year is romance.
Growth means that we can fine-tune [our] audience. MG novels are for ages 9—13, generally speaking. In years past, the upper age range 12—14 was slightly overlooked—and the difference between a 9- and a year-old is significant: to year-olds are in a very specific in-between spot.
Does it depend on the agent, the genre, the length, the style, the timing? Yes…and no. The next J K Rowling.
Young adult fiction YA is a category of fiction written for readers from 12 to 18 years of age. The subject matter and genres of YA correlate with the age and experience of the protagonist. The genres available in YA are expansive and include most of those found in adult fiction.
4 thoughts on “Markets for young adult books”
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